For every business in the retail industry, making their product stand out on the packed shelves is important. More than the product, it is often the packaging which compels consumers to make a purchase.
Selling a quality product is great, but have you noticed how vibrant, unique packaging sells for itself?
As a renowned manufacturer of corrugated paper products, Shipmaster has come a long way, realizing the changing demands of the retail industry. In this blog post, we have broken down the need for custom display boxes, with a special focus on their role in increasing product visibility.
Why Custom Display Boxes Matter
The packaging is frequently the first thing a client sees when they walk into a retail store. Given that customers are lured to visually appealing and well-designed displays, how a product is presented has the power to make or break a sale.
Making a good first impression is possible with custom display boxes.
This specialized packaging is designed to stand out from the traditional approach. So, what makes them stand out? In custom display boxes, special consideration is given to improve the size, shape, colour, and design of the box. It is enhanced to match the distinctive qualities of the product and the values of your brand.
Retailers focus on three essential elements: the colour, visibility of brand logo and use of interactive elements, to ensure their offering is engaging enough to influence buyers’ decisions.
All Eyes on Your Product: How Do They Do It
The ability of custom-designed boxes to improve shelf visibility is one of the main factors contributing to their effectiveness. Products on store shelves usually vie for customers’ attention, which frequently results in consumer weariness. On the other hand, custom display boxes are made to provide a visually striking presentation that breaks up the monotony of the shelf space.
A trick retailers use to make their packaging attractive is trying a new form or structure. It automatically highlights the product, even when looked at from a distance in a busy aisle. Consumers can hardly resist a glance at your product when you choose custom display boxes, whether it’s through eye-catching colours, a distinctive stand-up display, or a spinning display.
You can also experiment with the positioning of your display boxes, especially during the festive season when the store is almost flooded with customers. Think through and place them near the checkout counters or endcaps, so that every customer at least gets one look at your display.
Making Your Brand Name Memorable
The packaging of a product is an extension of your brand identity and serves as more than simply a protective shell. Retailers take this opportunity to highlight their individuality in every aspect of the display box’s design. Whether it is the value, characteristics or appeal of the brand, the design makes sure it is visible to the consumer at the very first glance.
Take an example of a brand that uses custom display boxes made from eco-friendly materials. They have strategically ticked two strong points:
- Your dedication to environmental preservation.
- Satisfying consumers’ desire for eco-friendly products.
Consumers appreciate feeling valued. Changing your packaging to meet your consumers’ ideals can deepen your bond, increasing the possibility of repeat purchases.
Moreover, custom display boxes hold the power of providing an enhanced marketing experience. Adding interactive elements to your packaging encourages consumers to stay hooked on your products for a while. It is a subtle way of making them realize that you are interacting with them.
Strengthening Product Distinction
Differentiation is essential for increasing sales amid a sea of identical items. You may emphasize what sets your product apart from the competition with custom display boxes. Whether it’s a special feature, a creative design, or a limited offer, custom display packaging makes sure that these distinguishing characteristics are highlighted.
Your packaging needs to highlight the FOMO factor for consumers. Whether it is a new formula, a limited edition, or brand collaborations, it must create an urgency.
Custom displays can also be made to fit certain shop settings. A product may need to stand out among hundreds of competing items in huge chain stores, but a boutique store may have a smaller display that emphasizes the product’s premium or handmade qualities. One effective strategy to make a proper impression and attract the target client is to be able to modify the display to fit the surroundings.
Encouraging Impulsive Purchase
We’ve all been there – you’re waiting in line at the checkout counter, when suddenly, an unusual object catches your attention. You’re putting it in your cart before you even realize it. Custom display boxes are designed to capitalize on the fact that impulsive purchases constitute a significant portion of retail sales.
It is a strategy retailers can capitalize on. Place these colourful display boxes near checkout counters and busy places in the store. It is sure to attract customers, compelling them to make a purchase, which otherwise, they would not have considered if your product were simply displayed on the shelf.
A cherry on top would be adding eye-catching graphics with an obvious call to action, like “Limited Stock”, “50% Off”, making your product hard to miss, if they don’t make a decision immediately.
Keeping Products Safe While Making Them Presentable
As important as visibility is, the goods inside the display must also be protected. This is a balance that only custom display boxes can achieve. These boxes are frequently made to shield goods from harm while they are being handled, transported, and displayed in a store.
Custom display boxes are made with consideration for your product’s fragility or the position in which it must be shown. A thoughtfully designed display box for glass bottles, for instance, can include partitions or additional cushioning to help avoid breakage.
Your efforts in making your display attractive while not compromising on product safety ensure buyers that they can choose your product without any doubt of damage. It positions your brand’s focus on quality and attention to detail.
Retail Merchandising and Custom Display Boxes: A Potent Combination
For any retail merchandising strategy, custom display boxes take the main stage. These displays ideally highlight the brand’s marketing efforts. They are specifically designed to show the product’s unique capabilities or highlight seasonal offers.
Thematic displays, on the other hand, are a step ahead, setting the mood for surprising shopping experiences. These customized displays can carry a story of a new product line, giving customers a unified narrative that improves their shopping experience.
As a retail brand, you must have considered how to position your product so that consumers immediately associate it with your brand when they think of buying. Make this perfect brew of strategically placed marketing tactics with custom display boxes, and you’re ready to ace.
Conclusion
How your product is placed holds immense importance in the competitive retail industry. Not merely the way your products are wrapped, but how they are presented matters the most. Custom display boxes tick these requirements, improving both the visibility of your product and your brand.
Investing in custom display boxes is a wise choice that may help your offer get the attention it deserves. Your goods will be visible and enticing to potential buyers with the correct layout, positioning, and approach.
The next time you are cracking your head on “how to make a sale”, consider your options on improving the packaging with custom display boxes. Brand recognition, better sales, satisfied customers, name it, and you get it, only if you add the right elements to the new packaging.
Thinking of how to create custom display boxes for your products? Let our team assist you!
FAQs
- What is the significance of custom display boxes?
Custom display boxes are specialized packaging options made to present goods in an eye-catching manner. They improve branding, raise product exposure, and aid in product differentiation on congested store shelves, all of which promote consumer interaction and drive sales. - How do custom display boxes improve product visibility?
The distinctive forms, vivid colours, and branded patterns of custom display boxes make them stand out. They draw attention and make sure your product is seen amid competing goods when placed in strategic locations like checkout counters or endcaps, which raises visibility and client interest. - What can be customized in display boxes?
Size, shape, colour, material, and design are all customizable. To make sure the display box complements your brand identity and improves product presentation, you may include your logo, promotional messaging, or unique features like windows or dividers. - Do custom display boxes promote impulsive purchases?
Indeed. Custom display boxes are designed to draw attention and promote impulsive buying. By using attractive graphics, or placing your product in crowded aisles or check-out counters, consumers can merely ignore the attractive packaging or brush away the idea of purchasing. - Do you make environmentally friendly custom displays?
Yes, we use eco-friendly materials (like recycled cardboard or biodegradable polymers) to create a wide variety of custom display boxes. We pay special attention to balancing quality and style. This helps retailers to show their sustainable efforts, appealing to eco-conscious consumers.